Website previews for Alera Group
Three ways we could build Alera Group’s new website.
Every direction below is a real, live website. Click into any of them and explore every page, in English and in Spanish.
Choose the one that feels most like Alera Group, or tell us what you would combine.
Direction 1 of 3
alera-group-noir.demo.sites.wwi.devQuiet luxury in black and bone
No menu bar and no photographs. The firm’s name is the headline, and a numbered index runs down the right edge.
Alera Group
Local teams, national depth
Employee benefits, property and casualty, and financial services, handled by a team near you and backed by specialists from across the country.
Talk to a local teamMany firms, one group
About this direction
- What it is
- One near-black page in warm bone type, the same by day and by night. Chapters open with ringed numerals, and the practices sit in a numbered index instead of a menu bar.
- What it says about Alera Group
- Three fine rings slide together and interlock: independent local firms, joined into one group. Further down the home page, six rings close into a single chain.
- Who it suits
- Business owners, families and plan sponsors who expect a private, considered service and want a firm that reads as settled and sure of itself.
- How it feels
- Quiet and unhurried. Hairline rules, small serif capitals and wide margins, with nothing competing for attention.
Direction 2 of 3
alera-group-atrium.demo.sites.wwi.devAn annual report, drawn in ink
A cream page set like a printed report, with pen-and-ink drawings that draw themselves as you read.
- (847) 457-3000
- Español
Alera Group
Menu : opens the live siteLocal teams. National depth. A complete plan for each client.
Employee benefits, property and casualty insurance, and financial services.
Talk to a local teamAbout this direction
- What it is
- A calm, centered column on cream paper: a serif wordmark, a four-line headline in capitals and a fine drawing of a sunlit office atrium, with teal hairlines marking the structure.
- What it says about Alera Group
- Each drawing inks itself in order, structure first, the way a careful plan comes together around a client. The three practices share one row: one relationship.
- Who it suits
- HR and finance leaders, plan sponsors and risk managers who read closely and want each topic explained in plain terms.
- How it feels
- Warm, orderly and reassuring, like a well-made annual report, on the same cream page in light and dark mode.
Direction 3 of 3
alera-group-contour.demo.sites.wwi.devA survey map of local offices
A printed survey sheet that leads with the question many visitors arrive with: where is my local office?
Alera Group find your local insurance and benefits office
find an office near you : Find an office on the live siteIllustrative map, not to scale. Pins: places named on this preview. Alera Group has offices across the country.
About this direction
- What it is
- A sand-colored survey sheet: green contour lines, gray roads, towns drawn as clusters of small squares and a white search pill at the center. The navigation runs along the bottom edge, like a map’s key.
- What it says about Alera Group
- Many local places, joined by roads into one network. Red pins mark the two places this preview names: the Deerfield, Illinois headquarters and Atlanta, Georgia.
- Who it suits
- Employers, families and individuals who want a team nearby, and visitors who start by looking for the closest office.
- How it feels
- Practical and grounded, like a well-kept map. The search answers on the page with the firm’s own office details: in this preview, the Deerfield headquarters.
What’s included with your website
Whichever direction you choose, the finished site is built on the same foundation.
Launch and hosting
- Fast, secure hosting
- Hosting on Cloudflare’s global network, HTTPS on your own domain, and each approved change published automatically.
- Secure by default
- Hardened security headers, contact forms protected from bots, and no tracking cookies.
- Accessible, light and dark
- Built to WCAG 2.2 AA, and legible in both light and dark mode.
Search and monitoring
- Ready for search
- Structured data, a sitemap, and canonical and language tags built in. Search engines are notified of every update, and Google Search Console is set up.
- Watched every day
- Daily checks of search basics, index coverage and page speed, with a flag when anything slips, and a weekly search report by email.
- Written natively in each language
- Nine languages for a finished site, each written natively. These previews show two.
Care after launch
- Inquiries to your inbox
- Contact-form messages arrive as branded emails, with delivery checked each time the site is published. The site does not quote, enroll, take payments or offer client logins.
- Legal pages
- A privacy policy, and terms where needed, drafted and kept current.
- Ongoing care
- A login for your team with site statistics and change requests, domain-ownership monitoring, and registration with workplace web filters so the site opens on corporate networks.
Which direction feels like Alera Group?
Tell us which one you prefer, what you would combine from two of them, or what you would change.
Pricing is determined case by case, based on the complexity of the final site and other factors.